Creative Verbs

Alex Osborne not only invented the Brainstorming process back in the 1950s,  he also came up with a useful strategy of using action verbs to encourage creativity.

Starting with an idea, you can develop it by magnifying it or rearranging it. Or indeed alter it, adapt it, modify it, substitute it, reverse and combine it. These action verbs propel you to move on and explore possibilities.

These changes suggest structural, visible changes and below you can see an example of how the initial idea of Hang in There is transformed.

Another example is how to work around the idea of Hit Bull’s Eye.