New Newspapers

I’m always excited when a new newspaper launches. The Independent is about to introduce a daily called ‘i’. It’s a copy of a success story in Portugal.

What makes these new comers so different? How do they better meet readers’ needs?
Well, according to 26-year-old American art director, Nick Mrozowski. "Younger readers need rich visuals and surprises to make them want to come back every day. That is what the internet does for them. It allows them to seek out something new and always surprising."

Bright colours are combined with quality illustrations and a profusion of infographics.

These are immediate lessons for teachers: Go Visual!